Approaching Media Art as a Creative Producer

Ekaterina Petrova

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How to manage media projects in digital media industry and what challenges creative producers face while working in this interdisciplinary field?

How to make a creative concept while working as a producer? The talk is dedicated to conception and production management and reveals some insight from immersive media-driven projects.

Ekaterina Petrova is a creative producer from Berlin, currently working at flora&faunavisions. She produces interdisciplinary projects in the sphere of design, scenography and performing arts. Migrating from Russia to Germany in 2012 she has been working in the field of non-profit art mediation for over seven years and gives lectures about creative production at universities in Germany and France.